PICTURE IT
CONCEPT
The cherry as a garnish — intentional, graphic, and distinct. It’s not expected in a martini, and that’s the point. It extends the Jo signature — the red compass — into something sensory. A flavour cue. A visual anchor.
But the oyster — maybe that’s the invitation…
It’s quietly symbolic. It suggests luxury, purity, sensuality. A totem of taste. It hints at someone just out of frame. A life just beyond.
Not decoration. Maybe a portal.
A step into the world Jo could promise.
NB: AI IMAGES USED FOR CONCEPT DEVELOPMENT ONLY
Referencing the cherry in hero imagery isn’t just aesthetic — it lays the foundation for a signature serve across on-trade venues. A visual shorthand that’s both practical and poetic, it signals consistency, memorability, and an elevated ritual around Jo Vodka.
JO VODKA — THE SERVE
THOUGHT PROCESS
A LIFESTYLE IMAGE NEEDS SOMETHING… OTHER.
A SYMBOL THAT SUGGESTS A LIFE BEYOND.
SOME OBJECTS IMPLY PRESENCE — BUT NOT TASTE.
YET THE OYSTER…
COULD IT BE JO’S INVITE INTO THE WORLD OF TASTE PAIRINGS?
TASTE
Jo Vodka is distilled minimalism. Every detail — the red compass, the cherry, the oyster, the silence — is a cue. A vodka for those who recognise restraint as luxury, and taste as a signal. Not for everyone.
For someone.
Each Jo Vodka expression could carry its own distinct food pairing — a sensory signature that mirrors its personality.
This oyster is just the beginning.